Planning precedent report

The development will consist of the change of use of retail/café floorspace to gymnasium (c. 2,559 sq m) at third floor level and including internal alterations at ground level floor to accommodate the provision of a new entrance to Cole Lanes, an entrance lobby, bicycle parking and circulation areas (c. 118 sq m). The development will also consist of signage elements as follows: 2 No. new digital screens (2500mm x 2000mm each), 5 No. internal new illuminated static lightboxes (2 No. 2500mm x 2000mm and 3 No. 1250mm x 2000mm) and 7 No. new internally illuminated suspended window signs (3 No. 800mm x 358mm, 2 No. 787mm x 287mm, 1 No. 889mm x 250mm and 1 No. 1014mm x 250mm), all located internally on the southern elevation, fronting Henry Street, at ground floor level. 2 No. new internally illuminated suspended window signs (1 No. 800mm x 358mm and 1 No. 788mm x 287mm), 3 No. new illuminated static lightboxes (1 No. 2500mm x 2000mm, 1 No. 3000mm x 2000mm and 1 No. 1500mm x 2000mm), 2 No. vinyl brand logos sets (500mm x 2000mm each) and 2 No. vinyl graphics (1 No. 3663mm x 4148mm and 1 No. 7988mm X 4158mm), 1 No. vinyl sign adjacent to the proposed gym entrance (600mm x 800mm) and 1 No. internally illuminated sign located centrally above the proposed gym entrance (1900mm x 1900mm), all located internally on the eastern elevation at ground floor level, fronting Coles Lane. 1 No. illuminated, externally mounted sign (1852mm x 830mm) located centrally above the existing main entrance (c. 3.7m above the finished floor level), 6 No. internally illuminated suspended signs hung within the existing void of corner feature window (1 No. 3083mm x 1382mm, 1 No. 1885mm x 1885mm, 1 No. 810mm x 210mm, 1 No. 810mm x 405mm, 1 No. 760mm x 515mm and 1 No. 760mm x 525mm) and 8 No. illuminated brand logos sets fret cut on either side of the entrance (500mm x 2000mm each), all located to the south- east of the site, at the corner of Henry Street and Coles Lane junction. 2 No. existing double-sided blade signs (1698mm x 8617mm each) located above ground floor level on the southern (Henry Street) and eastern elevations (Coles Lane) to be reskinned with new replacement internally illuminated lettering. The development will also include: the removal of the existing glazing system, bulkhead, canopy and alcove entrance and replacement with extended height glazing, a new entrance doorset, and new emergency access at ground level on Henry Street; the provision of new aluminium external cladding (including associated signage) to the existing main entrance at ground floor level to the south-east of the site, at the junction of Henry Street and Coles Lane; the removal and replacement of ancillary plant equipment at roof level; the provision of LED window lighting and all ancillary above and below ground.

Amendments to the signage, finishing materials and lighting permitted under PA Ref: 3785/24 including the removal of various items of signage and lighting granted under the above reference and the replacement or addition with the following: (a) Replacement 'Everlast Gyms +' sign externally mounted black back aluminium tray sign (1900mm W x 1900mm H). A stand-off chrome effect logo, with white halo back lit illumination. Sign to be centralised on existing granite cladding. Located on Coles Lane. (b) Replacement wording on Fin sign on Coles Lane to include linear 'EVERLAST GYMS +' illuminated lettering, and 'chevrons' applied to both sides of existing signage fin. (c) Replacement red and blue opaque window covering applied to glazing internally at upper floor on Henry Street. (d) Red & blue semi - transparent window covering applied to glazing at ground level on Henry Street and red & blue linear LED strip light hung horizontally at top of glazing. (e) Addition of "digital ticker tape" above ground floor windows on Henry Street and Coles Lane. (f - h) Replacement of a permitted 2no. digital screens and 2no. light boxes on Henry Street with a wall mounted lightbox (3000mm W by 2000mm H) on Henry Street with 2no. larger dimensions wall mounted digital screens (3000mm W x 2000mm H) and a wall mounted retail media screen (900mm W). (i) on Coles Lane replacement of vinyl with 2no. wall mounted lightbox (2000mm W x 2000mm H) with one displaying 'Everlast Gyms +' operator name. (j) Internally illuminated linear SportsDirect (red and blue) logo applied to both sides of existing signage fin (5622mm H x 580mm W) on Henry Street replacing the black and white signage previously permitted. (k) Addition of a transparent teal vinyl on the vertical window on Coles Lane, with white decal 'GREATNESS IS WITHIN' over top. (l) Teal LED goalpost strip lighting around entrance to Everlast Gyms on Coles (m) Teal semi - transparent window covering applied to glazing. Teal linear LED strip light hung horizontally at top of glazing. (n) RAL 7016 opaque vinyl applied to glazing to windows on Coles Lane. (o) on Coles Lane, opaque vinyl to be applied to glazing. This will include seasonal displays which may include advertising of products (14030mm W and 2750mm H). This generally replaces permitted signage, light boxes and vinyl coverings. (p-q) revised treatment at ground level, corner, entrance to include internally illuminated USC sign above door (830mm W x 830mm H) and trapezoidal aluminium external cladding in RAL 7016 (30% gloss). Internally illuminated third party brand logos fret cut in cladding either side of entrance. (r-s) on the upper floor glazed, corner display window, red or blue semi-transparent window covering applied to window externally. Red or blue internal uplighters. The previously permitted signage in this area remains unchanged. All works associated and required to complete the proposed amendments.

The development will consist of the change of use of the ground floor (vacant retail measuring 196 sq m) and first floor (vacant storage measuring 264.2 sq m) to a restaurant internal modifications; signage; plant and all associated works.

PERMISSION The development will consist of the removal of the existing shopfront and shopfront signage and replacing it with a new proposed glazed shopfront and associated works consisting of: (a) New white metal fascia and pilaster panels together with new proposed "KIKO MILANO" signage consisting of back illuminated, individually cut lettering (circa 1400mm wide x 500mm high) fixed to fascia; and (b). Installation of 2 no. new proposed LED graphic display screens (circa 1100mm wide by 2200mm high), located internally, on ground floor level behind shopfront windows.

The development consists of internal alterations and change of use from 'class 1 - retail' to 'class 1 retail' and class 2 - service to the public (skin treatment clinic).

RETENTION PERMISSION: The development will consist of retention of unauthorised signage/branding works on the front elevation of the subject building at ground floor level comprising: (i) a painted border surrounding the building entrance and adjoining 2 no. windows; (ii) a signage panel with associated paintwork atop the building entrance; (iii) advertising signage located within the centre of the arch window atop the building entrance.