Planning precedent report

Permission for the replacement of 1 no. existing backlit '48 sheet' advertising panel (6.0 x 3.0m, surface area 18m2) with a single 4.5m x 3.0m (surface area 13.5m2) digital advertising panel along with associated site works.

The application site is bound by Donnybrook Road to the south west, Mulberry Lane to the North West and Pembroke Cottages to the east. The proposed development will consist of the demolition of all existing buildings on site (comprising the former Kiely’s public house and outbuildings) and the construction of a mixed-use building of part 3 to part 7 storeys in height, above basement level. The development comprises a café/restaurant unit (GFA of 92sqm) at ground floor level and Build to Rent Shared Accommodation comprising 100 no. single occupancy shared living units (ranging from 18.2sqm to 27sqm), associated reception/concierge area and communal amenities and facilities, from basement to sixth floor level. The shared accommodation scheme includes resident support facilities including laundry, concierge/reception, management offices and bin storage area at basement and ground floor level, a multifunctional communal area at ground and first floor level and communal amenity space (kitchen/living/dining area) at each level to serve the shared living units. External open space is located within the courtyard at ground floor level and the roof terrace at fifth floor level. The developments includes plant rooms, storeroom facilities and 152 no. bicycle parking spaces at basement level and a screened plant area at roof level. The development proposes relocating the existing ESB substation and switch room within the site from the Pembroke Cottages boundary to Mulberry Lane. The proposal includes foul and surface water drainage, signage, landscaping, and all associated site development and infrastructural works.

The development will consist of removal of existing chimney. Construction of proposed roof terrace on existing ground floor flat roof to rear of property (south). Amendments to glazing on first floor on rear elevation (south). Internal modifications and all ancillary works.

Permission for the temporary retention of the existing advertising sign which is a 6.1m x 3.05m lightbox (8.44m from ground to top) on the side wall and its immediate subsequent conversion to a digital display of 4.88m x 3.05m at the same top height. The sign would replace an earlier 4.3m x 3.05m sign which in turn replaced the original 1970s 6.1m x 3.05m sign both at the same height.

PERMISSION & RETENTION: Permission sought for the retention of a 6.1m x 3.05m advertising sign (8.44m from ground to top) replacing an earlier 4.3m x 3.05m sign at the same height which in turn replaced the original 1970s 6.1m x 3.05m sign at the same height and for its conversion from light box to digital display to the side wall.

PERMISSION: The development will consist of removal of existing 'Skin by Olga' signage and projecting banner at first floor level and proposed new shop front made of aluminium battens graphite colour and three brass backlit sections at the first floor level. Proposed external signage to new shopfront at ground floor level is made of individually pin mounted brass back-lit. The development will include the replacement of existing single leaf glazed door with a new single leaf glazed door brass framed and brass L shaped trim around the door frame inclusive of all with associated site works.